This is the branding package for UPCYCLE, a charity fashion show event that showcases all dresses on the runway made from recycled objects. The 'UP' in the logo represents material, specifically a (recycled) wire in this case that is bent to make up the respective letters. Since this event revolves around upcycling which is taking trash and transforming it into a higher quality product, the circular loops represent this cycle from "Residue to Refinement", a slogan I also created for this event.
All the imagery on the posters, hanging banners, flyer, invitation, program, stickers, etc. is made from recycled materials such as candy wrappers, cloth, magazines, and other substances. Additionally, everything aside from the hanging banners and stickers is printed on 100% recycled paper. (Thesis Project)
DIA: Arts & Minds Poster
This is a promotional poster for a series of artist talks, events and exhibitions that took place within the span of 3 months from November to January at the Detroit Institute of Arts. This series of events was under the umbrella theme of "Arts and Minds", engaging art with intellectual discourse.
My idea was to photograph someone wrapped in bright LED lights (from around their head to their body) in the darkness to illuminate the idea that one would gain insight and learn new information and ideas by coming to these events. Additionally, since this series took place during the winter holiday season, this imagery (lights) was timely appropriate. (Studio Practice)
11in x 17in Print
S & S Catering
S & S Catering is a business that caters Indian (Hyderabad) cuisine for events and to families at home. The logo is an abstract image of a lotus flower which is the national flower of India. The colorfulness of the logo alludes to the flavorful cuisine of India, which often contains various and colorful spices, and to the overall vibrant culture of the country.
To maintain a strong brand identity through consistency, I made four variant fronts for the business cards each in a different color taken from the logo. The last image in this series features the back side of the business card with the contact information.
Standard business card size. Print & Digital.
The Vitalitea logo contains tea leaves which branch off the 'I' shooting in an upward direction enforcing this idea of vitality. Likewise, the illustrations of the Himalayan Mountains on the packages drive the notion of vitality further home and represent the area from where this tea is cultivated, which is close by the Himalayas. There is a different illustration for each type of tea (black, oolong, green), and each of these drawings are attached to the respective tea bag.
The dome cutout on the packages references an architectural attribute common in India. For Example, one of the most popular monuments, the Taj Mahal, has domes.
I hand drew the mountains using graphite then scanned them in and slightly altered them in Photoshop. The unaltered drawings on paper are pictured here as well. (Studio Practice)
Henna By Hanan
The logo for Henna By Hanan is inspired by henna strokes and the beautifully fluid and curvy designs commonly seen through this medium of art.
On the business card there is a phone and Facebook icon featured above the information to keep with a minimalist and more image-based design; henna illustrations are encompassed within both of these icons to provide some flair while still maintaining a clean, simple aesthetic.
Standard business card size.
The client wanted the package design, logo, all accompanying graphics, etc. for Nakee Nibs (a snack product in a small brown paper package) to be clean, sexy, minimalist and appealing to young, health-conscious adults who are physically active.
To keep with a minimalist design, I created images in replacement of text wherever I could. For example, the fronts of the package contain icons to illustrate that the product is vegan, gluten-free, GMO-free, etc. To maintain consistency, I illustrated the ingredients on the back of the package as well.
The client also wanted a designed barcode. To keep it simple to match with the rest of the aesthetic of the package, I designed a barcode which transformed the lines into blades of grass with a little figure climbing them to reinforce the ideas that this is a natural product and that it is geared toward healthy and athletic individuals. My initial sketch on paper for this barcode concept is also shown here.
This is a branding package booklet for the Documentary Fast Talk, which follows award-winning Northwestern University's debate team and explores the controversial idea about whether the 500-words-a-minute debates they carry, that are unintelligible to an audience, are more about winning championships than holding academic value.
I designed an abstract logo made up of letters, numbers and symbols in a jumble to portray the speedy discourse that the documentary focuses on. I used this logo as a repetitive graphic element on the pages of the branding book to keep a cohesive design. I also kept some of the pages busy with a lot of type to reinforce the crazy, fast-paced nature of the film. As shown, I designed everything from advertisements, homepage templates for mobile and computer, business cards, envelopes and all other ephemera. (Studio Practice)
Branding Book: 11in x 9in
The client, a duo that writes and illustrates material such as children's books, screenplays, short stories and other content wanted a logo designed for their pen name Pastatrava. They wanted a logo that was whimsical, imaginative and somewhat abstract.
The Pancake Museum
This is the annual report for the fictional Pancake Museum. The top row is the outside of the report and the bottom is the inside of it. For the cover of the report (top row, first image from right), I stacked over 30 pancakes with toppings and photographed them for this report. Included in this pamphlet are bar graphs and pie charts made from images of fruits, nuts, pancakes, and syrups. (Studio Practice)
Accordion Fold Brochure. 52in x 8in.
When designing these lightbulb packages, I had to sell two major concepts: LED lightbulbs are cost effective long-term and are more environmentally-friendly than any other lightbulbs. Luminous uses these two facts to market its products.
Through research, I found that sea animals are most effected by pollution. Other animals such as polar bears are also threatened. I illustrated these animals on the fronts of the packages in a fashion that alludes to light by making a part of their body consisting of small circles in a line like a string of lights.
On each side panel, I dedicated one of the two selling points that Luminous uses to market its products. I designed it in a way to make the facts an interesting and easy read and to make important values stand out to influence customers about why this product is worth the purchase. (Studio Practice)
Ideas are Eternal
This is a poster inspired by the film V for Vendetta. It explores the notion that ideas will live on forever even after the person who thought of and promoted the idea has passed away. I placed countless symbols of movements, philosophies, and organizations that are still alive today, in a lightbulb, despite the fact that most of the founders of these ideas are no longer alive. (Studio Practice)
GSSC (Genetic Science and Seed Company) sells all products needed to grow and maintain a garden and lawn. Along with the logo, tote, business card, envelope, and letterhead featured here, there is also a magazine ad I created. The photograph is a stock image I used but I Photoshopped all the larger-than-life-sized vegetables and flower into the image to convey the promise of the company which is that their products really work and that customers will see results. (Studio Practice)
A Dinner Affair: Bowtie
I designed the logo as well as the package for A Dinner Affair. The lines on the box represent pinstripes. The intention was to design the pasta package to make it look like a premium product that conveyed the idea of a fancy dinner party. (Studio Practice)
Trump Mediaeval (Typeface)- Typography Book
This is a logo for Meadowbrook Hall, a mansion museum with a rich history that was built in the 20's. (Studio Practice)